Sunday, February 1, 2009

#4: Magazine articles

So I am reading Forbes and BusinessWeek for my magazines. They both have a lot of appealing articles, both business and entertainment wise.
Forbes had an attention-grabbing article called The Year's Most Valuable Celebrity Face. It’s interesting because it talks about how even the newspaper and magazine business is suffering because of the recession. No one wants to pay for something they don’t absolutely need. So the magazines are putting faces on the covers of people you can’t help but look at so you’re more likely to buy the magazine. They talk about how important people like Angelina Jolie are important because of how well pictures of her face sell. Jennifer Aniston also sells a lot of magazines, so expect to see a lot more of them.
BusinessWeek also has a lot of interesting articles. The one that caught my eye was Bottled Waters Lose Their Effervescence. This article also talks about an industry that is being hit by the recession. Although there was an increase in sales there was a decrease in the annual growth of the company. More people are filling up reusable water bottles as opposed to buying bottled water. People are not only watching their wallets but also their earth. With more eco-friendly and wallet friendly options people are buying less and less bottled water. Its talks about how companies like Groupe Danone, maker of Evian are looking for more eco-friendly ways to sell their water.

#3: Newspaper articles

The two articles from the Toronto Star that I read this week were Super Bowl or Recession Bowl? and British seek power to expel wayward lords like Conrad Black.
The article Super Bowl or Recession Bowl? talks about worry of the empty seats and a decline in merchandise sales. The articles states “Hotels had vacant rooms, restaurants had empty tables. A gala at the aquarium hosted by former star Warren Sapp slashed the price in half once it started”. It just goes to show how bad the recession is hitting in the states. The day before the game there was still empty seats. Unfortunately the article focuses on one woman, who paid $2500 for the “super bowl package” but said she couldn’t afford the $145 jersey because her husband lost his job and they were watching their money. Obviously she isn’t watching it very well.
British seek power to expel wayward lords like Conrad Black is about the British government wanting to expel law breakers from the House of Lords. People like Conrad Black would no longer be a Lord so to speak. Up until now if you were part of the House of Lords you died that way, criminal or not. They would like to be more like the House of Commons, where if you’re found to be doing something completely inappropriate you will be expelled. By doing this being a Lord will hold more meaning and hopefully they will gain some more respect.